3 Reasons No One is Joining Your Course or Membership

You've spent your blood, sweat, and tears...your time, and your energy pouring yourself into building your online course or membership. It's taken you months, maybe even years to put it all together. And now you're finally ready to launch it into the world. So you make your product and automations live and put your offer out there and...nothing happens.

It's crickets. No one is buying. No one's buying your course. No one's joining your membership. Why is that? Why is it that after spending all this time and energy, you don't have people that are joining you on the journey?

In this episode of My Entrepreneurial Life, I am going to share with you the top three reasons why no one is buying your online course for membership.

3 Reasons Why No One is Buying Your Course or Membership

1. You Don't Have An Audience Prepared to Join: You need to spend time building and nurturing your people, serving them well, creating content that is helpful to them, preparing them to want what you have to offer.
2. Your Sales Page is All About You and Not About Them: Your sales page should be mostly about your potential client or customer, not you and your history. They want to see that you know all about them...what they are thinking, feeling, and doing. Help them see that you understand their problem and the benefits they'll experience when they join or purchase and go through your content or work with you. 
3. You Aren't Solving a Problem - You've Created An Idea: Ideas are great but it takes more than a great idea to help people with the transformation they are seeking. You need to help them solve their problem and have a system, framework, skills or mindset to help them. That means spending a lot of time getting to know your audience inside and out. 

If you find yourself in this situation don't panic! In fact, CELEBRATE because you tried something and now you are getting feedback! This is a great learning opportunity to help you get better at connecting and communicating with your people so they are ready to buy what you have to offer.

Your Next Step 

Take a few minutes to review the reasons again and pick the one you need to work on. Schedule some time on your calendar to work on nurturing your audience, writing your sales page copy, or pivoting your content to help your people make progress with their problem.  

Connect with Jen

I'd love to hear what resonated with you most in this episode and what you will be working on between now and when you launch your course or membership again. Feel free to send me an email at [email protected] and tell me more!