Is it Too Late to Launch an Online Course or Membership in 2025?

Is It Too Late to Launch an Online Course or Membership?

If you’ve ever thought about launching an online course or membership, there’s a good chance you’ve asked yourself this question:

“Is it too late?”

With social media feeds full of people promoting their programs, celebrating five-figure launches, and building passive income, it’s easy to feel behind. You might even wonder if the market for digital offers is already too saturated.

Here's the truth:
The demand for online courses and memberships is not going away—it’s actually growing.

The Online Learning Market Is Booming

Let’s look at the data.

In 2014, the global online learning market was worth $165 billion. By 2022, it had nearly doubled to $400 billion. And by 2030? It’s projected to hit a staggering $842 billion.

The same goes for online membership sites and subscription models, which are expected to reach $1.5 trillion this year. Most membership site owners report rising revenue year over year.

So if you’re asking, “Are people still buying courses and memberships?”
The answer is a clear and confident yes.

What Business Owners Really Need to Ask

The more important question isn’t whether the market is too crowded.
It’s: “How can I make my digital offer stand out?”

And the good news? You don’t need to reinvent the wheel or be first to market. You just need to be relevant and relational.

People don’t join programs just because of the information—they join because of who’s delivering it and how it makes them feel.

What Makes Your Course or Membership Different?

Think about your favorite coffee shop. Dozens exist in your area. They all sell coffee.
But the one you love? It feels right. It fits your vibe. It meets your needs.

Online courses and memberships work the same way.

Your process. Your personality. Your values. Your style. These are what set your program apart. Even if someone else offers something similar, they’re not you.

That’s why your course creation strategy doesn’t need to be based on scarcity—it needs to be built on clarity.

You’re Not Too Late. You’re Right on Time.

If fear has been holding you back—fear that it’s too late, that everything’s already been said, or that the market is too saturated—let me remind you:

• People are actively looking for digital solutions.

• The market is growing, not shrinking.

• Your voice is needed, especially by your people.

Whether you're building a digital offer for additional income or aiming to replace client hours with scalable revenue, now is the time to act.

Ready to Launch Your Online Course or Membership?

If you want to map out a digital product that actually works for your business model, let’s do it together.

💬 Book a strategy session, and we’ll work the things you need like clarifying your message, defining your structure, and positioning your offer so it stands out—even in a crowded space. 

Schedule Your Session Here.