Take Your Workshop Online: The Easiest Way to Get Started with a Digital Program

The Easiest Way to Take Your Content Online

One of the most common questions I hear from business owners who are ready to expand their reach and reclaim some time in their schedule is this: What’s the easiest and fastest way to take my content online?

They’re excited to make a bigger impact, create more stability in their business, and open up new revenue streams. But they also want to test the waters first—to see if it works, if they enjoy it, and if it really aligns with their brand and the people they serve.

So where do you start?

A great first step is to take a workshop that you already teach in person—especially one that’s popular and always fills up—and offer it online.

When you do this, there’s an immediate win for both you and your audience.

You’ve got limited time and limited capacity and you don't want to keep adding more to your calendar.  That's true for your people, too. They also have full lives. Even when they’re completely bought in, it can be hard to carve out time to attend in person.

When you take your workshop online, you solve both of those problems. You don’t need to find more space in your calendar. They don’t have to rearrange theirs. They can learn at their own pace, when it works for them, no matter where they live or what time zone they’re in.

But I Like My In Person Workshop 

Now, does this mean you need to stop offering your workshop in person? Not at all. If you enjoy it and it brings momentum to your business, keep going. But instead of doing it monthly or multiple times a year, maybe you do it once or twice a year. That change alone gives you margin and creates a sense of urgency. When people know your in-person event is limited, they’re more likely to prioritize it.

You also gain the ability to point people to the online version if they can’t attend live. They still get the transformation—and you don’t lose the opportunity to serve them just because a date didn’t work.

So how do you actually take what you’ve done in person and bring it online?

• Start by outlining the way you normally teach. Rather than recording a two-hour video, break your content into smaller chunks—aim for 10 to 12 minutes per lesson. Think about the stories you tell, the examples you share, and the way you create common ground. That part shouldn’t disappear just because it’s online. In fact, it’s even more important to help people feel connected.
• Think about the questions you ask in person, and the "aha" moments people have. Use those as prompts. Say things like, “Here’s something I often hear people say…” or “One of the most common questions I get is…” It makes the experience feel personal and keeps people engaged.
• Don’t forget about your resources. If you normally hand out worksheets or reference outside materials, include those. Create a simple download list so everything’s in one place and easy to access.
• Be sure to follow up. After people have attended your event is when they get stuck. They love the content but struggle to implement it. Automate an email a few weeks post workshop to ask what questions they have or where they’re feeling stuck. The responses you get can shape future content and become ideas for new offers.
• If you have other ways for people to work with you and want to funnel people in that direction, include those opportunities inside your online workshop in the sidebar or on the landing page. When people are in the middle of learning from you and seeing results, they’re already leaning in. It’s the perfect time to let them know what else is available.

Taking your workshop online gives you freedom. It helps you expand your capacity, serve more people, and create sustainable growth in your business. And the best part? You already have what you need to get started.