Are you familiar with the phrase “knowing is half the battle”? Well, if knowing is half, then starting is the other half—and when it comes to online courses and memberships, that first step can make or break the whole experience.

The truth is, your people don’t need more content. They need help ...

When it comes to optimizing your sales process for your online course or membership, two powerful strategies can significantly boost your revenue without a lot of extra effort: order bumps and upsells. However, these terms are often confused or misused. Let’s bring some clarity to what they are, how...

Pricing your course or membership can feel like one of the most daunting parts of launching your offer. It’s a question that sparks uncertainty for even the most seasoned entrepreneurs: What should I charge?

If you’ve ever felt stuck on pricing, you’re not alone—and the good news is, there’s no ...

If you’re feeling overwhelmed right now, you’re not alone—and there isn't something wrong with you.

Every entrepreneur experiences seasons of busyness. Maybe you’re launching a new service, writing a book, or starting a podcast. These are exciting but demanding projects. And often, they get p...

Getting your content online is easier than ever. But choosing the right platform to deliver that content? That can be overwhelming. With so many options, it’s easy to get stuck in decision mode. To help you move forward with clarity, here are six essential features your online course or membership p...

If you’ve been thinking about launching an online course or membership but keep putting it off, you’re not alone. Many business owners feel unsure about when or how to start. They have a proven framework, a process that gets results, and a deep desire to serve more people, but when it comes to trans...

Have you ever had a great idea for an online program, a workshop, or a new offer in your business—only to stop before you even start because of a little voice whispering, What if no one buys? If that thought has ever crossed your mind, you’re not alone.

That fear can be paralyzing. But here’s the t...

If you’ve been working on growing your online program, you’ve probably heard about lead magnets. You might even have one in place already. But is it the right one? The kind that not only attracts the right people but also naturally leads them to your offer?

Let’s talk about how to build a lead magn...

Building a thriving digital program—be it an online course or a membership—requires more than just creating great content. A well-crafted launch strategy is the secret ingredient that sets your digital program apart and propels you ahead of the competition.

Why a Launch Strategy Matters

Imag...

You’ve built a successful business serving clients one-on-one, and now you’re ready to scale. You’ve got the expertise, the drive, and a powerful message to share. But as you step into the online space to create a course or membership, doubts start creeping in.

What if it’s not good enough? What...

When you sit down to create an online course or membership, it’s tempting to start with the details—videos, worksheets, templates, group calls, and all the bells and whistles you want to include. You might find yourself caught up in brainstorming every possible feature, bonus, and resource you can p...

When building an online course or membership, the goal isn’t just to have a program—it’s to create something that people genuinely want to join. In today’s crowded marketplace, where courses and memberships are everywhere, the challenge is standing out. You don't want your program to get lost in the...